Keyword research is the first step in creating useful content.
What are Keywords?
The search terms used by search engine users to query the search engine for their requirements are termed as keywords.
What is Keyword Research?
Keyword research is the process of finding the most popular and extensively used keywords by the search engine users in your niche.
How important is keyword research?
Keywords are an important part of content marketing.
Choice of keywords decides the future of the content.
A carefully done keyword research helps in promoting the content through search engines.
Search engines rank content on the basis of some set rules and other dynamically created rules learned by the search engine algorithms through artificial intelligence.
Nobody can predict those rules correctly.
But we believe that the algorithm creators of search engines created an equal platform for all, where good content is rewarded and bad practices are punished.
So the best practices include general ethics and good writing practices to be followed.
But, how a search engine will know that your content is relevant to a particular user query.
Here comes the role of keywords.
When you know the keywords which people are searching for the solutions you are providing through your content, then natural usage of those keywords will help you make your content great.
Use of popular phrases and keywords will help bring more traffic to your website.
Proper keyword research is needed to make your content marketing strategy successful.
Why you need Keyword Research?
- To grow traffic and popularity of your blog.
- To create useful and search-worthy content.
- To promote your content more effectively.
How to do a proper Keyword Research?
Now that you have got the basic idea, we can discuss the recipe for a proper keyword research.
Just choosing keywords randomly is not the correct way.
There are a lot of premium and free keyword research tools in the market which has a lot of experience in keyword research gained through data analytics techniques.
Now we are going to discuss some of the best keyword research tools which we have used in keyword research.
SeoBook Keyword Tool
Seobook is a very popular SEO tools source.
One of their popular tools is SeoBook Keyword Tool.
This is not a plugin.
It is free, you just have to register with an email and password to create a Seobook account.
Only logged in users can access the tool.
After registering and logging in, the keyword tool screen will look like as shown below.
Then search for the topic you are writing about, the tool will show you a long list of different profitable and popular keywords.
A search for “best seo plugin for wordpress” will generate the following results in this free keyword research tool.
The amount of monthly and daily searches in US and UK for different search engines like google, bing is also shown with CPC and Traffic value.
A small checkbox (G Trends) for including Google Trends data near to the search box is offered.
You can also export the keyword list into CSV file through the button provided for the same.
In short, the tool is extremely useful to find profitable keywords.
Moz Keyword Research Tool
Moz is a strong SEO tools provider in the market.
Moz offers some free tools like Open site explorer and Keyword research tool.
Moz keyword tool can be used after you register a free account with Moz and log in.
You can search the same phrase “best seo plugin for wordpress” as used before and compare the results.
You can see the keyword overview results below:
The keyword suggestions are available in another tab. A total of 1000 keyword suggestions were offered 100/page.
Google trends is a very helpful tool to find out trending keywords in the world.
You can search for your topic of interest in the search box and find out the latest and previous trends related to that topic.
If you are searching a topic to write about, then it can help you find the most trending topics.
You can write a piece of content related to the latest trending topics if your blog vision allows to incorporate that and attract a huge traffic surge in your favour.
Google Keyword Planner
Google keyword planner is also an important tool.
This fantastic tool offers the AdWords information about various keywords you search for and also shows the traffic and AdWords cost for that keyword.
Semrush is a favourite tool of most of the content marketers, all goes to its awesomeness.
Semrush is an all in one tool for SEO and SEM.
Moreover, it provides many tools just for free and some tools with free registration.
It offers keyword research and much more.
We can now try our search topic “best seo plugin for wordpress” in Semrush.
The result obtained is presented below:
The features and data shown above are just a small part of the entire feature pool.
KeywordTool.io is a wonderful tool to get long tail keyword suggestions.
It can give you suggestions for different search engines like Google, Youtube, Bing, Amazon, and eBay etc.
You can get keyword suggestions for different search locations in the world.
The suggestions we obtained for the “best seo plugin for wordpress” keyword.
The free search only provides the keyword suggestions and not the search volume data.
You can try it and if you need the search volume data you can buy the PRO service.
Keyword.io offers Free Longtail Keyword Finder Tools.
You can get keyword suggestions for Google, Youtube, Amazon, Bing, Yandex, Wikipedia, eBay, Alibaba, Playstore, Fiverr and more for free.
You can find keywords suggestions based on different locations.
KWFinder provides suggestions for long tail keywords with low SEO difficulty level. Such keywords help you rank fast in search engine results for long tail keywords and start bringing traffic to your website.
Let’s try our search topic “best seo plugin for wordpress”. Following results were found:
LongTailPro is premium tool.
It helps you get keyword suggestions for long tail keywords so that you can write content around them to rank higher in the search engines.
Long Tail Keywords are more specific than the head keywords, and hence more likely to convert.
When you start typing a phrase to search in google, google uses autocomplete to provide suggestions of possible search phrases to you as visible in the snapshot below.
The autocomplete phrases are a source of long tail keywords.
Thus you can get suggestions from Google itself.