SEO Dictionary

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Links

  • Inbound link (Backlink)-A link to website in consideration from an external website.
  • Outbound link-A link from website in consideration to an external website.
  • Broken link-A link to page which do not exists.
  • Bare links-The complete URL written as a link.
  • Links with anchor text-Links attached to a word or phrase

Redirection

  • 301(Permanent Redirection)-A content is permanently moved to another URL (recommended for good SEO).
  • 302(Temporary Redirection)-The content is temporarily moved to another URL(Not good for SEO).
  • 404(Page not Found)-A 404 page shows when a particular URL does not exist.

 SEO Metrics

  • Page Rank (PR)/Google Ranking Algorithm-Algorithm used by google search engine to rank website pages on a scale of 0 to 10, 0 being the worst and 10 being the best.
  • Domain Authority (DA)/Moz Domain Ranking Algorithm-Predicts the strength of a website on a scale of 0 to 100 to rank in search results, where 0 signifies the worst and 100 signifies the best.
  • Page Authority/Moz Page Ranking Algorithm-Predicts the strength of a specific page on a scale of 0 to 100 to rank in search results where 0 signifies the worst and 100 signifies the best.
  • Citation flow (CF)/Majestic Ranking Algorithm-Predicts the strength of a URL (on a scale of 0 to 100) on the basis of number of sites linking to it.
  • Trust Flow (TF)/Majestic Ranking Algorithm-Predicts the trustworthiness of a Page (on a scale of 0 to 100) on the basis of number of trustworthy sites linking to it.
  • Link Influence Score (LIS)/SEOProfiler Influence Algorithm-Predicts influence of links on the search engine ranking off the link page.

SEO Tools

  • SEMRUSH-Search engine marketing tool.
  • MOZ-A complete SEO Manager.
  • MAJESTIC-A complete SEO Manager.
  • SEOPROFILER-A complete SEO Manager.
  • SEOBOOK-A large collection of SEO tools.
  • SMALLSEOTOOLS-A large collection of SEO tools.
  • SEOQUAKE-A browser tool for SEO from SEMRUSH.

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